Most email campaigns fail not because of the channel, but because of a flawed strategy — here’s how to fix yours and start driving real results. Most businesses misuse email marketing by treating it ...

Lately, I’ve been seeing the same question pop up everywhere—in LinkedIn feeds, inboxes, and even random Google searches: “Is email marketing still relevant in 2025?” It’s a fair question. As younger ...

Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

In a digital era where email inboxes are battlegrounds for attention, how can B2B marketers not just survive but thrive? In this episode, Matt Treacey, known for his unique approach that combines ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Email marketing remains one of the most effective acquisition and retention tools for SaaS companies in 2026. With global email users surpassing 4.7 billion, it offers unmatched reach and measurable ...

ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...

Email marketing remains a valuable channel for retailers, and incoming AI tools could improve it even more. A new survey by Optimove Insights points to opportunities and challenges for retailers using ...

Every year, someone announces that B2B email marketing is dead. It's a convenient conclusion. It shifts responsibility away from strategy, relevance, and restraint, and places it squarely on the ...

You know staying in touch with your database matters. You’ve heard the advice countless times: send market updates, share helpful tips, stay top of mind. But when it comes to actually starting a real ...